Signals tracked for Pine59
The public records we read for Pine59, ordered by how close each sits to someone choosing a foot-traffic data source. Every account on the Accounts tab came out of one of these classes, and each class below carries a dated example from the same review.
How we rank a signal
Two questions decide it: does the record itself name the foot-traffic decision, and is the decision still open on the day we read it. A tender with a date beats a filing that implies the need, and a filing beats an announcement.
We also read what the account already uses. A company that prints another provider's name on its own pages is left off the Accounts tab, however good the timing.
A record tells us a decision is open. It does not tell us anyone has chosen to switch.
The need is in writing
Days to weeks: the record prints its own deadlineA public body publishes exactly what it wants to buy, who holds the contract today and when responses are due.
Open tender for foot-traffic analytics
A city, county or agency issues a request for a foot-traffic or visitation platform. The document names the current tool, the privacy rule and the response date. These are bid on, not written to.
From this screenCity of Wichita, KS: tender for location intelligence and visitation analytics, responses due December 18, 2026. The document says the city currently uses Placer.ai and bars individual-level device data.
Earlier award coming to the end of its term
Council records and the city's contract file show who won the last foot-traffic contract, for how long, and each extension. The end of the term is the date to watch before a tender appears.
From this screenCity of Denton, TX: the 2023 award to Placer Labs was extended six months on August 19, 2026, to February 15, 2027, and the city issued a new tender on November 6.
A decision is being re-made
One to six monthsThe record shows site or data decisions changing hands or being re-set. The need for outside data is inferred, so each of these carries a second record and a named owner.
Closures and new site rules in an SEC filing
A chain discloses closures, a new development plan and the officer who owns site selection. The next sites are chosen under new rules.
From this screenPortillo's Inc.: the board approved closures on November 4, 2026, and the November 5 plan balances infill with new adjacent markets under a development chief in the role since March.
A consultancy takes over a city's foot-traffic budget
A council hires a retail-recruitment firm and drops its own foot-traffic subscription, so the firm now has to supply those numbers in work the city keeps.
From this screenRetail Strategies: Hanford, CA's September 1, 2026 council item for a three-year contract says the cost is largely offset by not renewing the city's Placer.ai subscription.
A platform's data supplier changes how its numbers are made
A site-selection platform names its mobile-data partner, and that partner changes method or owner. The platform's own numbers shift underneath it.
From this screenKalibrate: its named data partner, Azira, moved its US products to a new method on November 10, 2026.
Left off the Accounts tab
Checked before an account is shownNames another provider on its own pages
A leasing file, partner page or release that credits a named foot-traffic provider in the last year takes the account off the Accounts tab.
From this screenRCG Ventures: it closed a $515M fund on October 26, 2026, and a leasing file on its own site prints visitor counts credited to Placer.ai.
Someone else picks the sites
A franchisor whose franchisees choose locations is not the buyer of site data, whatever its growth plan says.
From this screenBonchon: new owner on September 1, 2026, but its franchise disclosure says the franchisee selects the site.
Job postings alone
A posting can confirm an account. It never carries one without a second, independent record at the same company.
What each account arrives with
- The public record and its date, linked to the source
- Who owns the decision there: name, title, the source that ties them to it, time in the role and a checked route, with one backup
- A first line for the note and the correction, so outreach never claims more than the record shows
Where the record is a tender, the route is the bid portal and the page says so.
Signal classes describe categories of public record. Per-account claims live on the Accounts tab with their sources.